It’s the superfruit you’ve probably never heard of, but it’s official - guarana is having a moment. This small fruit, native to the Amazon basin, somewhat bizarrely resembles a human eyeball, with a bright red shell encasing a pupil-like black seed, encased within the white flesh of the fruit. It is this seed which is crushed into a powder and used as in ingredient in a variety of products, from drinks to beauty products. Traditionally used by Amazonian tribesmen, who discovered this caffeine-rich fruit kept them hunting without hunger pangs for days, there are many benefits to this fabulous super fruit, which we’ll explore here.
Rich in antioxidants
Similarly to green tea, guarana is full of compounds rich in antioxidant properties - however, studies have shown than guarana seeds can contain up to ten times more antioxidants than green tea!
Antioxidants are essential in that they help to mop up free radicals, which are the molecules that cause diseases like cancer and heart disease. Tests have shown that guarana may combat the growth of cancer cells and reduce the risk of heart disease, as well as help to slow down skin aging.
Promotes weight loss
A potent source of caffeine, guarana can increase your metabolism, which is why it’s frequently found in energy drinks. Some studies have found that guarana may suppress the genes that aid fat cell production and increase those that slow it down. Furthermore, guarana is a known appetite suppressant, which is why it’s often found in weight loss products.
With its powerful antioxidant properties working wonders on age-related skin issues, guarana is buzzing in the world of beauty. Its high caffeine content helps tighten your blood vessels, increasing blood flow to the skin. This makes it ideal for toning products, which is why we chose it as a key ingredient in our new ABS range. Our Luxury Body Butter contains guarana to tone, eliminate dry skin and smooth out stretch marks and cellulite, while high-quality moisturising ingredients including shea butter, cocoa butter and argan oil help to make the skin supple and soft. The result? Beautifully smooth and toned skin that glows with health.
The Anne ABS collection also includes a luxury body wash and skin-tightening body scrub, all beautifully fragranced with the heady scent of rose and oud.
Helps clear dry skin and scalp
Thanks to its antimicrobial and phytochemical properties, guarana is effective in helping to shift dead skin cells and kill bacteria, meaning it can help clear dry skin and any bacterial growth on the body and scalp. The result? Skin that’s clear, smooth and fresh. Used on the hair, guarana stimulates blood circulation to the scalp, improving the condition of the skin and allowing nutrients to be absorbed more easily.
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